“There is no greater joy than working with a writer who is thoughtful, meticulous, and reliable. Ariel brings all of these qualities to every project and more. I’ve had the pleasure of working with Ariel on several Caviar campaigns, where she consistently (and seamlessly) turned marketing messaging points into clear, human, consumer-first language. No brief is too complex, and no deliverables list is too long. She is detail-oriented, always puts herself in the consumer’s shoes, and is a great presenter. On top of that, Ariel is a delight to work with. She has a sharp point of view but remains flexible and ever-optimistic. She is a generous, strategic collaborator with both teammates and stakeholders. I feel so fortunate to have Ariel on our team and I’m grateful for the value she’s brought in such a short time.”

“I had the pleasure of working with Ariel at Serious Eats for five years. Ariel has proven herself to be a superb project manager and content strategist who embraces new challenges with an enthusiasm that makes her a true joy to work with. She has a unique ability to polish and enhance the traits that make a brand successful while proactively identifying and honing new, complementary opportunities for growth. She’s also sharp, funny, genuine, and constitutionally incapable of giving her work anything less than 100%. Any workplace would be lucky to have her.

When Ariel began at Serious Eats as the director of marketing, she immediately demonstrated talents for creative ideation and diplomatic communication—a unique combination of skills that allowed her to build seamless branded content experiences on the site while satisfying the best interests of editorial stakeholders and clients alike.

But that’s just the start. It seems quite possible that Ariel’s versatility and competencies know no bounds. Allow me to enumerate: Ariel is a devoted, sensitive manager who works tirelessly and creatively to support and nurture her direct reports. She’s a global thinker who brings fresh, thoughtful ideas to every brainstorm. She’s a writer, editor, and video talent who has a knack for producing high-quality and engaging service content. She leads the Serious Eats social team to create compelling newsletter programs and successful social media campaigns. And she does all those things while also leading the site’s entire commerce program—a business she’s brought a shape, goals, and exponential revenue growth to since moving into her role as director of commerce.

All told, Ariel is a catch who has garnered the love and respect of her colleagues. I can only assume she’ll be my boss one day, and I’ll count myself incredibly lucky for it.”

“Working with Ariel is one of the best parts of working at GitHub. Whenever I finish writing a piece of content, whether a white paper, landing page, or any other asset, I send it to Ariel for proofing. I also have her write content and copy for me when my plate is full.

Ariel is fantastic. She can spot inconsistencies and offer excellent fixes in the longest and most technical of pieces. She can tighten copy like nobody’s business and transform bland product material into prose that pops. She can offer substantive edits that are spot-on, and she’s not afraid to question the strategy behind an approach. She’s highly creative and can whip up creative copy that makes you smile and feel all happy inside.

And did I mention how fast she is? It takes her no time at all to do all that. Ariel is also almost always available and typically responds to my requests over Slack in just a few minutes.

Ariel is friendly, kind, enthusiastic, and a great person. I feel lucky I get to work with her.”

“Ariel is a gem, and I’m so glad to have had her as part of my team at GitHub supporting a variety of developer communications, demand generation campaigns, customer case studies, event promotion, and much more. She’s extremely organized, a talented writer, and strong communicator in addition to being a pleasure to work with. She learned our style quickly and responded to feedback as she went, making sure it was reflected in all of her work, and built great relationships within our team and with the stakeholders we work with.

She brings calm and levity to even the most stressful projects—especially important for keeping work on track in a growing technology company. I’d love to the chance to work with her again, and any team would be silly to not bring her on board.”

“I launched a new company. I built my own website. I wrote a lot of copy - A LOT. Too much. And I couldn’t back myself out of all of the words I wrote. Ariel came recommended from a friend in marketing. Ariel saved me from myself. Turns out, building a website and communicating your brand is not easy! You need a professional and that’s exactly what I got from Ariel. She was communicative and efficient and executed exactly as she told me she would. She was happy to edit to my preference (even as I changed my mind several times) and really clarified my message. She was incredibly easy to work with and completely trust. I can’t say enough about Ariel!”

“Ariel is one of the most organized, motivated writers I’ve had the pleasure to work with. She brings a ton of enthusiasm and talent to the table, whether she’s in the weeds writing last-minute copy, concepting a multi-city marketing campaign, or whipping up witty social copy. She’s a master at creating both short and long-form content, and edits with a careful, thoughtful eye.

A self-starter and strategic thinker, she’s one of those colleagues that you can trust with any project, even if it might be seemingly out of her wheelhouse: She’ll pick it up, figure it out, and make it shine.

Even now, years after we were officially co-workers at Gilt City, Ariel is my absolute favorite brainstorm partner.”